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Knob Creek Reignites Bourbon Segment with the Return of Knob Creek 9 Year Old

Small batch whiskey expression is set to hit shelves nationally later this month
Key Takeaways
  • Knob Creek® announces the highly anticipated return of Knob Creek 9 Year Old to the Canadian market, the first official Canadian launch of a Knob Creek age-statement whiskey in more than four years.
  • Knob Creek 9 Year Old is bottled at 100 proof, boasting notes of oak and vanilla and caramel sweetness. It has a rich, sweet, full-bodied taste, with a long glowing mouth-watering finish.
  • Knob Creek 9 Year Old will be hitting shelves across Canada later this month for a suggested retail price of $50 - $55 per 750ml bottle, market dependent.

Knob Creek® Bourbon, a leader in the Small Batch Bourbon category for more than 25 years, is excited to announce the highly anticipated return of Knob Creek 9 Year Old to the Canadian market. This release marks the first official Canadian launch of a Knob Creek age-statement whiskey in more than four years. 

Scheduled to hit shelves coast-to-coast over the next month, Knob Creek 9 Year Old is boasting a new look. While its iconic flask bottle shape, as designed by Beam family member and Bourbon master distiller Booker Noe, and eagle’s beak remain brand hallmarks, Canadians will notice new premium touches to the vessel. These enhancements include a stamped wax seal, glass embossments and a 100-proof label, highlighting the whiskey’s pre-Prohibition credentials.  

“Canadians have been requesting the return of Knob Creek 9 Year Old for a long time and we are thrilled that we can bring it back for them. This whiskey is incredibly unique, with perfectly balanced notes of oak and sweetness. Whiskey lovers will enjoy every last drop of this fine spirit,” says Ray Daniel, Knob Creek Brand Ambassador. 

“As Canadians continue to explore and purchase whiskey at an unprecedented rate, the Knob Creek team is very pleased to re-release Knob Creek 9 Year Old. This beautifully aged expression is a category disruptor, offering premium, small batch liquid, encased in a stunning package, at an accessible price point,” says Lisa Li, Senior Brand Manager, Bourbon at Beam Suntory Canada Inc. “As the first brand to ever carry the ‘small batch’ designation, Knob Creek’s commitment to craftsmanship cannot be missed when savouring this special Bourbon.” 

Knob Creek 9 Year Old is bottled with the following characteristics: 

Proof: 100 

Colour: Copper to medium amber 

Aroma: Toasted nuts, grain, oak, vanilla, caramel 

Taste: Rich, sweet, full-bodied; woody with dried fruit 

Finish: Long glowing mouth-watering finish 

Cocktail Suggestion: Perfect Manhattan

Ingredients: 

2 parts Knob Creek 9 Year Old 

½ part sweet vermouth 

½ part dry vermouth 

Dash of Fee BrothersTM Aromatic Bitters 

Maraschino cherry 

Method:  

  • Combine the Bourbon, vermouth and bitters in a mixing glass.
  • Swirl with ice to chill. 
  • Pour into a cocktail glass and garnish with a maraschino cherry. 

Knob Creek 9 Year Old will be available across Canada for $50 - $55 per 750ml bottle, market dependent.  

For more information about Knob Creek 9 Year Old and Knob Creek’s award-winning Bourbon and rye portfolios, please visit www.KnobCreek.com. 


About Knob Creek® Bourbon
Part of the original small batch bourbon collection from Kentucky, Knob Creek® Bourbon has set the standard for super-premium bourbon for more than 25 years, crafting an extraordinary full-flavored bourbon with a rich taste. Introduced in 1992 by founding distiller Booker Noe, who pioneered the small batch bourbon movement, all Knob Creek expressions are patiently aged in new, maximum charred American Oak barrels and bottled in unique flask-shaped packaging. No matter the expression, Knob Creek's hard-earned flavor is crafted without shortcuts, and upholds the standards for what great whiskey ought to be. In recent years, Knob Creek has expanded its portfolio, introducing Knob Creek® Single Barrel Reserve Bourbon (120 proof/60% alcohol by volume) in 2011, Knob Creek Straight Rye Whiskey (100 proof/50% alcohol by volume) in 2012, Knob Creek Single Barrel Select Rye Whiskey (115 proof/57.5% alcohol by volume) and Knob Creek Cask Strength Rye Whiskey, a limited-edition offering, (119.6 proof/ 59.8% alcohol by volume), both introduced in 2018.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world renowned premium brands including Knob Creek and Basil Hayden's bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and a vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Key Takeaways
  • Knob Creek® announces the highly anticipated return of Knob Creek 9 Year Old to the Canadian market, the first official Canadian launch of a Knob Creek age-statement whiskey in more than four years.
  • Knob Creek 9 Year Old is bottled at 100 proof, boasting notes of oak and vanilla and caramel sweetness. It has a rich, sweet, full-bodied taste, with a long glowing mouth-watering finish.
  • Knob Creek 9 Year Old will be hitting shelves across Canada later this month for a suggested retail price of $50 - $55 per 750ml bottle, market dependent.
Media Gallery
Quotes
"This beautifully aged expression is a category disruptor, offering premium, small batch liquid, encased in a stunning package, at an accessible pr...
Lisa Li Senior Brand Manager, Bourbon at Beam Suntory Canada Inc.
Contacts
Chloe Howe
chloe@praxispr.ca
647.954.5085
Media Contact
Karolina Weglarz
karolina@praxispr.ca
647.968.6209
Media Contact